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Pure Components

About Pure Components

Pure Components — Our Story

Pure Components Ltd is a UK based company and we specialize in the research, design, and manufacture of high quality mountain bike components.

Our company, began as an idea in the summer of 2015 by riders who are passionate about mountain biking and the gear they use. Often we found ourselves disappointed at some of the overpriced, under-performing carbon components offered by other companies. We wanted more and because of this, we knew others did too. There was only one option – we had to build our own product!

First of all, we drew on all our knowledge to research, develop and build the products we offer today. Being hands on, we have also been involved in every stage of the process to bring you the best carbon components available.

After many late nights of exchanging ideas, we designed a product that we wanted to share. We finalized our research and found a manufacturer – Pure Components was born!

Over the following months, we received our first prototype and finally, our first full build. Since then, we have worked on getting everything else set up ready to bring you the best carbon components.

What we do

Pure Components mainly specialises in carbon wheels and rims. However we have a full range of high quality components currently being researched ready for production. Our aim is to provide top of the line kit at reasonable pricing with no compromise on quality. You can read all about our technology and our custom products on our technology page.

Our rims are tried and tested using the latest science and material technologies. Rather than relying on flashy designs, colours or over the top product descriptions, these wheels have been built to exacting specifications. If you want to be a better and faster rider, our custom carbon products are the right choice. We believe that our products offer great value at a great price. Furthermore, all our products come fully guaranteed with a lengthy warranty period. In addition, we also offer crash replacement.

Since we are an exclusive online shop, we send all our products out directly to the customer. Most of all, bypassing a dealer network ensures that our pricing remains low.

We also have contracts with major shipping companies such as UPS, DHL and Fedex, and this ensures our products can be shipped worldwide at amazingly low prices.

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