Create Your Own Wheelset


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Pure rims are now available in a range of sizes and widths.

Our new wheel builder feature allows you to individually choose some of the best components on the market for your wheel build. Once you have personally picked your perfect wheelset, it will then be hand built in the UK by a professional wheel builder. We have so much trust in his work that we offer a lifetime warranty on the build. So if you ever want them checking over before a big race or even for peace of mind after some heavy use, you can send them to us for a free inspection and re-true.

Please note: we aim to have your wheels built as quickly as possible, however some builds have a lead time of 1-2 weeks depending on the hubs you choose. If you have any questions, please feel free to contact us or drop us a message on our Facebook page.

Looking for a particular brand we don’t stock yet?

Check out out our amazingly priced rim only option where you can choose between a range of sizes and widths.


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